Cate - Empowered Living Company
Blog Series: Morris Makers
Maker/Owner: Cate Schultz
Business Name: Empowered Living Company
If you have not had the pleasure of meeting Cate yet, you are missing out! She is motivating, inspiring, tenacious, and oh so kind. For someone that is relatively new to the community of Morris, she has been making an impact on so many lives and hopefully many more to come.
Last August I began hearing buzz of a new workout facility in Morris that offered yoga and health coaching. Wanting to learn more, I naturally jumped onto Facebook to snoop. Soon after I took it a step further and went in for a class and loved the initial customer experience that Cate provided as well as the sweat session that followed.
She has a way about creating an inviting and welcoming atmosphere at Empowered Living Company that I hear time and time again from people of all ages. If you have not had the opportunity to check out ELC in person, I hope by the end of this interview you will consider visiting to see what kind of positive support Cate and the members at ELC can add to your life.
Everyone, meet Cate!
1. Provide us with a little background about yourself.
My name is Cate Schultz and I am 23 years old. I grew up in Alexandria, went to the UofM and received a bachelor’s in psychology, met a cute local boy, married him and TA-DA, I’m a townieJ I am a certified Therapeutic Coach with specializations in Hypnotherapy, Practitioner of Neuro-linguistic Programming (N.L.P), Master Practitioner of N.L.P and a Master Practitioner of Humanistic Nero-Linguistic Psychology™. I also have my CrossFit Level 1 Trainer certificate and am working on my Yoga 200 RYT training. My soul is fed by helping others and I am truly living my dream!
2. Tell us about what it is you make or the services you offer.
I am the creator and owner of Empowered Living Company which is a space that offers Strength Training, Yoga, Mobility/Movement Coaching, Rowing and Therapeutic Coaching. At ELC we focus on community and helping people become their best selves.
3. At what point did you decide to take your entrepreneurial leap of faith?
I was 21 and burnt out at my job. Which now as I have aged (a whole two years, I know) I realize that was more my own fault. Not setting boundaries, allowing myself to fall victim to the tornado effect of others and not allowing myself to come first when I needed to. I was working 70+ hours a week at the Heartland Girl’s Ranch and dedicating my life to those youth with little return. My co-workers were amazing and were a big reason I stuck it out but I was drained. My soul is set on fire by helping others but I was learning that I needed to help people who wanted to be helped, not those who weren’t ready to receive it. That’s a hard lesson! So I quit my job with no solid back-up plan and found myself an empty notebook and a pen. I started writing down all the ways I can help others in a way that is enjoyable for me and is where people want to be helped! I was driving to a Crossfit gym in Alexandria multiple days a week and for a lady who didn’t have a job…that was not going to work out long but I loved it!! I loved the atmosphere this gym had and I knew I had to bring that atmosphere to Morris. So I did! I also knew there were huge benefits to yoga and it was something that I wished the community had more of.
4. Where do you gather your inspiration?
This is a hard question because I gather it from so many different places! My mom is a huge one. She’s a pretty fierce lady and it’s inspiring. The Crossfit gym in Alexandria was a huge inspiration! Seeing what they created and the atmosphere they created was something I just had to be a part of! My husband inspires me daily with his deep rooted entrepreneurial mindset that is contagious! But I think overall, all the people who walk through this door inspire me. They inspire me to work harder, push faster and create the best version of ELC that I can. Some people think it’s weird, but I often work 10-14 hour days. I do not do that because I have to, I do that because I am inspired to and honestly, when you love what you do, it doesn’t feel like you’re working at all. When people walk through your door every day and tell you that they can do all pushups on their toes and they could never do that before, that’s inspiring. When people walk out of yoga in tears because they finally took time for themselves and it was just what they needed, that’s inspiring. When people tell you how they finally like to look at themselves in the mirror, that’s inspiring. When people who hardly even know each other are getting down and doing burpees with the person who is finishing last in the workout that day so that they do not have to finish alone, that is inspiring. My biggest inspiration is my athletes.
5. What has been a highlight since beginning your business?
The people, 100%. Everybody who walks through this door has been the highlight. I have met some of the coolest people in the world and have made some amazing friends. The community that we have created here is honestly indescribable! People who didn’t even know each other are now great friends. The amount of support that is shared here is just unbelievable. Nobody walks out unacknowledged and everybody wants to cheer on and get to know everybody. It honestly gives me chills sometimes when I just look around the room and see the positivity that I was able to create through this space and seeing all those smiling sweaty faces.
6. Tell us about a challenge you faced and how you went about overcoming it.
I would say as a young business owner, there a ton of random challenges that you face pretty much daily, but the hardest challenge has been getting people out of their comfort zones. Asking people to get vulnerable, show up and be seen! People tend to like to stay where they are comfortable and cozy and going to a new gym where you do not know totally what to expect can be scary. Or trying yoga for the first time and not knowing what to do when you walk in the room. It’s been hard to convince people to go out of their “zone” but the people who have, they have seen immense changes in their life and are constantly telling me, “I can’t believe I was nervous to come here.” Be brave people!
7. What do you see in the future for your business?
Expansion. Growth. We are constantly outgrowing our space! We have a new expansion happening this summer and we are looking at the drawing board for future expansions beyond this summer. Last month, we had 14 new members! 14! The month before that, we had 10 new members, in June already, we have 9 new members! We are adding more staff, more classes, more class times, more events, it’s just constant! I would like to see a large expansion for us and offering more for the community in our near future.
8. What advice do you have to share with someone thinking about the entrepreneurial route?
Do not allow other people to place their fear on you and let any the judgment go! You are strong, you are capable and there are a lot of people out there waiting for you to share your gifts!
9. How can people purchase your products or services?
You can come into ELC anytime between 9am-7:00pm to take a tour, sign up for classes, etc! We are currently working on an online payment system but that is still in the making. So come on down and check it out!
10. Where can people find you online to follow your creative journey
A big thank you to Cate for participating in this blog series, Morris Makers, which highlights crafters/entrepreneurs in the Morris, MN area that have at one point played a role in inspiring me to begin my creative journey with Amanda Nygaard Design. The hope of this blog series is to shed light on the person behind the scenes and to encourage others to pursue the dreams on their minds as well.
Please check back Thursday, June 22nd for the next interview. Interviews will be published Mondays and Thursdays for the rest of the month of June.